While I've seen many large studios fail, it's been particularly tough to see the ones fail that started after the opening of JamSync. I've always been amazed how although we never received press (unless we really fought and begged) and we were never the "cool" Music Row people or the "extra cool" East Nashville people or the "extra rich" Cool Springs people who threw huge parties and had loads of critics slobbering about our every move...even though we were always outsiders, we always survived.
How? By paying our bills and not making huge investments on "faith". I don't have much, if any, "faith". I do have a lot of logic, however, and logic tells me this is the time to hunker down, make it work, use it up and then throw it out.
We're survivors, not famous, not media darlings...but we know what we know and we know what we don't know. We also know that when you have something to offer, you don't play the "I'll cut prices" game. We've recently cut out the price-driven bottom feeders instead so that we enjoy more free time to create content. This is the time for creating content if you can do that. It's not the time to devalue your business, nor to overvalue it.
So we survive to work another day. I think that's what I call "success" although a much younger me would not have appreciated that thought.
